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Strategic alignment for organizational performance and health.
Structure. Process. Capability. Culture .

WHAT WE DO
Crikx & Co provides professional consulting services to companies to be future-ready. From strategic planning to business modelling, brand development, competitive positioning and customer experience design, we focus on innovative solutions supported by the optimal culture to help businesses differentiate and consistently out-perform the competition.

FROM STRATEGY TO EXECUTION
We bridge the gap between strategy and execution.
What is your unique value proposition ?
How to best structure your organization for quality and efficiency?
What is the optimal culture to achieve your strategy?
How to build resilience and sustainability into your operations?

WHAT WE DO
Crikx & Co provides professional consulting services to companies to be future-ready. From strategic planning to business modelling, brand development, competitive positioning and customer experience design, we focus on innovative solutions supported by the optimal culture to help businesses differentiate and consistently out-perform the competition.

FROM STRATEGY TO EXECUTION
We bridge the gap between strategy and execution.
What is your unique value proposition ?
How to best structure your organization for quality and efficiency?
What is the optimal culture to achieve your strategy?
How to build resilience and sustainability into your operations?
OUR SERVICES
To Take Your Organization to the Next Level

CORPORATE TRANSFORMATION
Transformation is more than automation of manual processes to be more efficient. The best results involve a holistic approach including processes, systems, cultuer and mindset to create added value for the business.

CUSTOMER EXPERIENCE MANAGEMENT
Take a design thinking approach to persona creation and customer journey mapping to develop the optimal customer experience for your products and services.

ORGANIZATIONAL CULTURE ASSESSMENT
Apply Hofstede-Insights Muli-Focus Model for a quantitative assessment of your company culture to identify gaps ad change levers.

BUSINESS HEALTH ASSESSMENT
Unlock your business's true potential with a comprehensive health assessment. We identify the key pillars of your strategy, and the structure, knowledge and capabilities critical for success, followed by detailed gap analysis and roadmap.

ABOUTÂ CARMEN LAM
Professional Coaching & Consulting
I am professional Business and Organizational Culture Management Consultant and Exponential Organization Coach. I believe in maintaining a positive mindset, creating partnerships with a purpose, and always striving for significant outcomes. When you work with me, you should expect a collaboration with transparency and consistency. Want to learn more? Contact me today for an initial consultation.





